Screenshots of sample work are included here. More detailed images and/or multi-page pdfs are available to view by clicking the images or the button provided below.
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Go-to-Market Framework
This is a simplified version of a product launch and marketing model. The framework examines:
• The size of the US market for a new retail product
• The competitive landscape and expected usage patterns
• Market growth projections for sales of hardware and consumables
• 2 different approaches to segmentation of the consumer market
• Preliminary revenue estimates
The images below are select pages from the model, as presented to the client. A pdf version of all images, with additional pages, can be accessed via the button.
1) Market Sizing - Total Addressable Market (TAM) Assessment
Determination of potential US market (in $MM) for new product
2) Competitive Analysis - Comparable Products and Their Use
Overview of competitive landscape and frequency/type of usage by consumers
3) Growth Potential - Differentiated Products and Revenue Streams
Estimated growth of the market, with separate forecasts for the initial product sale and ongoing sales of consumables
4) Market Segmentation - Analysis of Product vs. Consumer Groups
A basis for evaluating marketing and sales opportunities:
• By product type / components
• By target customer segments and occasion
5) Revenue Projections - Modeling Future Sales, 2 Approaches
• Scenario 1: Targeting operating income
• Scenario 2: Estimating market share growth rate
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Marketing & Sales Funnel
An analysis of marketing economics and engagement, evaluating channel conversion rates for the top, middle, and bottom of the marketing funnel
• Goal: reduce leakage at the middle of funnel and increase flow rate to the bottom by 1.5x
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Working Excel files for certain models are available to view or download. Request the password on the Contact page.
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